7 METHODS USED TO MANAGE A DESIGN PROJECT

At every step of your business, designing is required for everyone involved to be on the same page. Each step of the business revolves around following a designing process to create a product. The creative strategy can be challenging, but the route to success is to follow a concise process throughout the design project with specific criteria to appraise the work. The key to success is to thoughtfully coordinate the project.

Every design project passes through two major stages:

Concept: is the first stage of designing, where a designer chooses the layout of the design and general message.

Execution: starts where “Concept” ends. This stage brings life to the concept where designer decides which images, colour, layout, fonts or copy will be reflected in the design.

To accelerate your process, focus on the right elements such as design brief, analysis, research, etc. at the right time.  It’s quite easy to focus on initial concepts and get stuck on execution elements instead of the concept itself.  For instance, if a designer provides you with 20 logos, you may be attracted to those that use a particular colour palette.  Yet, the colour palette can be applied to any of those logos; so, you should first conclude on which concept works best for you, then apply colour.

woman writing notes at the table with the team

SET YOUR GOALS

This is very important to your designer and creative writers throughout the project execution. It is much needed to meet the original requirements, design deadlines and background of the design. You can explain your brief, analysis, research, specification, problem solving and presentation here. Develop precise plans for your piece, whatever it is. Make the applications as objective it can be.

 

THINK ABOUT YOUR CLIENT’S REQUIREMENT

Don’t just design and simply present it, that alone shouldn’t be the only goal for design managers. S/he should think about the relationship which has been developed with the client. It may take a week or a month for planning at first, so it is important for the project manager to find how to present the design. If the project managers have this in mind, then it will be easy for designers to make the design as per client’s requirement.

 

DETERMINE YOUR BUDGET

The next thing is to ascertain your budget. Then decide what will be your timescale and expected output.

 

DETERMINE THE LEVEL OF CREATIVITY

This is important for any creative person working on the project. Is your project design highly conceptual and unique? Sometimes design processes differ from thought processes. Therefore, project managers should know the level of innovation and creativity required.

 

BRIEF THE SPECIFICATION & DELIVERY TEAM

It is vital to brief the interested people who will be the part of the team. Always make sure you have an illustrator on your team to create a design that would evoke positive emotions while passing the client’s message. Before taking this decision, have a clear idea of the qualities, scale, style of the agency and the team that will be participating in the project.

 

MANAGE AND MOTIVATE THE PROJECT TEAM

Project Managers should praise loudly but criticize softly. You should think critically before giving too much freedom for each delegated task. Project managers should manage the team and activities in meetings, supporting, and helping with decisions. It is recommended to use empathy and conflict handling skills and point out for signs of stress and manage it accordingly. Always know that a happy team will perform much better than a miserable team.

 

REVIEW PROJECT PERFORMANCE AND COMPLETE IT

It is very important for project managers to assess the progress of activities against the plan and review the performance of the team regularly. One can also plan team review meetings for it. This analysis helps to learn from mistakes. After submitting the design, managers should analyze the errors. S/he can even write a review report containing observations and recommendations concerning the issues.